Not only do holiday sales start earlier every year, over the past 20 years we've witnessed the birth of new cyber holidays. Data from previous holiday seasons reveals that shopping behavior and fraud trends are not consistent throughout he holiday season but are in fact comprised of four sub-seasons, each with its unique consumer preferences and fraud trends.
This guide explains how eCommerce merchants can identify and determine what their own holiday sub-seasons may be in order to make the most of end-of-year online sales.
Download this timely guide which details:
- Data from previous years to forecast your preparedness;
- How to automate fraud operations to reach better decisions more quickly;
- How to minimize fraud and achieve end-of-year revenue goals.