Automating Risk Profiling

Data Can Improve Mitigation Without Harming Customer Experience
Balancing the customer experience with risk mitigation is tricky, says Jon Karl of Iovation. But automating customer reputation profiles can help organizations take the guesswork out of fraud prevention, and improve the experience on both sides of the transaction.

From new account entry to conducting transactions from multiple devices, organizations have to know their customers without burdening those with repetitive authentication and verification procedures, says Karl, co-founder and vice president of corporate development for Iovation.

During this interview, Karl discusses:

  • Why reputation risk profiling is increasingly concerning for retailers and banking institutions;
  • How organizations can balance risk mitigation with customer experience;
  • The opportunities and challenges mobile devices are creating for transactional fraud prevention.

Karl plays an active role in defining Iovation's business strategy, technology partnerships and development of fraud-management services.

Additional Summit Insight:
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